PointsBet, a global sportsbook operator, and Kroenke Sports Entertainment, LLC announced Friday an entrance into a new, multi-year partnership.
The arrangement will make PointsBet the official, and exclusive, gaming partner of the NBA's Denver Nuggets, the NHL's Colorado Avalanche, the Colorado Mammoth of the National Lacrosse League, and the Pepsi Center -- the home venue for all three franchises.
The agreement will span across the entire gaming category, including retail and online sports betting, daily fantasy, online casino and free-to-play games. PointsBet has also been named the official sports betting partner of KSE's Altitude TV and Altitude Sports Radio.
"PointsBet is renowned within the gaming industry for product innovation and its unique ... products, as well as having the fastest app in the marketplace," KSE executive vice president and CEO Matt Hutchings said in a release
"PointsBet demonstrated just how much they value Denver and the Rocky Mountain Region when they chose to locate their United States headquarters here in Colorado."
The partnership will also include the release of an upcoming KSE mobile app. Upon launch, PointsNet will be the app's title sponsor, and will be prominently incorporated via digital media and branding, social posts, and push notifications.
PointsNet's sports wagering app is not yet available in Colorado. The company already has started construction on a new U.S. headquarters in downtown Denver.
--Field Level Media